New Episode 25 Years of Vapor with Rudy Gonzalez of Storz & Bickel

NuWu Sessions Episode 42 25 Years of Vapor with Rudy Gonzalez of Storz & Bickel

This episode is one for the books.

We sat down with Rudy Gonzalez, Sales Manager at Storz & Bickel, to celebrate a major milestone 25 years of vapor innovation. From the iconic Volcano to the sleek and powerful Venty, Rudy walks us through the evolution of one of the most trusted names in cannabis tech.

What we cover

• The origin story behind the Volcano and how it became a global icon

• Combustion vs. vaporization why the difference matters

• The Venty, Mighty+, and what makes S&B’s lineup truly medical-grade

• Temp stepping, terpene profiles, and real R&D talk

• The growing role of cannabis lounges and how NuWu fits into the vision

• What’s next for Storz & Bickel in the U.S. and beyond

Whether you're new to vapor or a longtime Volcano fan, Rudy brings the heart, humor, and insight that make this episode a must-watch.

Take a look behind the scenes

Scroll through the photo carousel below for exclusive shots of the episode, product features, and moments from the lounge.